Per contact
Most tools here: Mailchimp, ActiveCampaign, GetResponse, Constant Contact, AWeber. Your bill scales with everyone in your audience - including, in some tools, people who unsubscribed. The table above uses this model.
Verified pricing tool
Email Marketing Pricing Calculator
Pick your list size. We show the real monthly price of each plan at that size - or say plainly when the vendor does not publish one. This is also the email marketing cost calculator: same verified data, no email required, no “request a quote.”
Official sources only
Verified Oct 4, 2026
15 plans · 37 verified prices
Affiliate disclosure: product links on this page are affiliate links (rel="sponsored"). We may earn a commission if you sign up, at no extra cost to you. Commissions never change a price we publish - every figure below was verified on the vendor's own site on Oct 4, 2026. How we verify.
At 1,000 contacts, the cheapest verified price is ActiveCampaign Starter at $15/mo.
Cheapest verified at this size
ActiveCampaign Starter - $15/mo
Lowest officially published price we verified at 1,000 contacts.
Broadest published price matrix
AWeber Lite - 4 verified tiers
The widest officially published tier table in the category, so you can budget ahead.
Most generous free plan
Kit - free up to 10,000 subscribers
Forty times Mailchimp's free ceiling of 250 contacts. Per-contact paid tiers are not published, so Kit appears below with its starting price.
| Tool & plan | Monthly price | Free plan | What to know |
|---|
Prices verified Oct 4, 2026 from official vendor pages, help docs, and vendor-published tables. “Not published” means the vendor does not publish that tier's price in a table we could verify - we show the official starting price rather than a guess. How verification works.
Three pricing models, one table
Per send
Brevo. Contacts are nearly free to store (100,000 on the free plan); you pay for monthly email volume. Cheap for big, quiet lists; expensive for daily senders. Kept out of the per-contact table on purpose.
Per seat + contacts
HubSpot. A per-seat price plus a marketing-contacts allowance. Only its 10,000-contact Enterprise figure ($3,600/mo) is officially published, which is why HubSpot mostly shows “Not published” here.
Two more units hide inside Model 1: active subscribers (Kit - deduplicated, paying only for real people) and profiles (Klaviyo-style tools, not in this calculator yet for lack of a verifiable price table). Same list, three different billable counts.
Why some cells are blank
Three reasons, all deliberate:
- The vendor hides the tier behind a slider. Mailchimp and Kit show prices only through an interactive widget and publish no tier table. We print the official starting price and stop there.
- The vendor publishes some tiers but not yours. ActiveCampaign publishes 1,000 and 10,000 contacts, not 5,000. We do not interpolate between published points - the missing cell stays blank.
- The vendor's own pages disagree. HubSpot's pages state two different monthly Starter prices. We publish neither as fact; our data notes the conflict instead.
Every other comparison site we checked fills at least some of these blanks with estimates. Filling them is exactly how wrong prices end up quoted back at vendors. The full verification rules →
Brevo is priced differently - read this before comparing
Brevo charges per monthly email send, not per contact. Free plan stores up to 100,000 contacts (300 sends/day cap) at $0; paid plans start at $9/mo (Starter) and $18/mo (Standard). Storing 5,000-25,000 contacts on a paid plan requires a 20,000+ sends/month tier whose exact price is not published. If you send rarely to a big list, Brevo can be the cheapest option here; if you send daily, do the sends math first - per-send pricing passes contact-based tools quickly.
Decision notes
- Budgeting for next year? Prefer tools with complete published matrices (AWeber, MailerLite Power, Sender, Constant Contact). You can price your future list today, to the dollar.
- Still on a free plan? The free-plan column matters more than any price above. Kit's free plan holds 10,000 subscribers; Mailchimp's ends at 250 contacts.
- Monthly vs annual: every figure here is the monthly price. Annual billing typically saves around 10% (MailerLite states 10% explicitly). Compare monthly, then take the annual discount on the tool you chose.
- Sending daily? Check the send cap before the contact price - most plans cap monthly sends at 10-15× contacts, and that cap, not the tier, becomes your real limit.
- Leaving Mailchimp? Its per-contact prices are among the unpublished ones. Compare your options in the alternatives guide or go straight to Mailchimp vs Kit.
Frequently asked questions
How much does email marketing cost per month?
At 1,000 contacts, verified official prices range from $15/mo (ActiveCampaign Starter) and $19/mo (GetResponse Starter) to $45/mo (AWeber Plus). At 10,000 contacts the verified range runs from $69/mo (Sender Standard) to $160/mo (Constant Contact Standard), with enterprise tiers far higher. Use the calculator above for the exact list size you have.
What is the difference between a pricing calculator and a cost calculator?
Nothing, here. Vendors call it both; the underlying question is the same - what will this list size cost per month. This page answers both queries with one verified dataset instead of two marketing pages with different numbers.
Why do some tools show "Not published" instead of a price?
Some vendors (Mailchimp, Kit, HubSpot at most sizes) only show prices through an interactive slider and do not publish a tier table. We only print numbers we verified on an official page, so for those tools we show the official starting price and say the exact tier price is not published. We never estimate or copy prices from other review sites.
Why is there no single 'best' answer at each list size?
Because the cheapest published price is not always the cheapest bill. Tools count different things (contacts vs active subscribers vs profiles), cap sends differently, and some - like Brevo - price per send instead of per contact. The outcome cards show the cheapest verified price and the broadest published matrix; the decision notes explain when each matters.
Is Brevo in the calculator?
Brevo prices by monthly email volume, not by contacts, so a per-contact comparison would be misleading. Its free plan stores up to 100,000 contacts with a 300 emails/day cap; paid plans start at $9/mo (Starter) and $18/mo (Standard), verified Oct 4, 2026. It is covered in its own section below the table.
Do these prices include annual-billing discounts?
No. Figures are standard monthly prices unless a row says otherwise, so tools are compared on the same basis. Several vendors (for example MailerLite, at 10% off) discount annual billing - check the annual toggle before you buy, but compare monthly first.
When were these prices last checked?
Every price on this page was verified on Oct 4, 2026 against the vendor's official pricing page, help documentation, or an official vendor-published pricing table. We re-check on a rolling basis and update the date stamp when we do.